Audience Development
Chief eXperience Officer: a 21st Century job title
ACMI believes it is the first in the world to appoint a Chief eXperience Officer, a position designed to reimagine…
Fix the most common arts marketing mistake
Try this simple exercise and you could turn around ineffective promotion of your next show, book or exhibition.
Why digital isn't killing the cinema star
Far from killing film festivals, digital exposure may be growing audiences willing to try something different.
Being there: ArtsHub2015
The ArtsHub Conference brings the arts sector’s online hub alive for a day. To explain why that matters we asked…
Inspirational conference returns for arts professionals
Last year's inaugural ArtsHub conference was so successful, subscribers have demanded a regular event.
How to turn a chat into an opportunity
Conversation equals wealth if you know how to leverage casual encounters into marketing opportunities.
How tech is disrupting the art world
Technology makes everyone a creative with a distribution network so where does that leave the professionals?
Untangling the enigma of audiences choices
You already know the demography of your audiences but do you understand why it is skewed? The equation is complex.
The truth about streaming
Artists don't make much money from Spotify, but that doesn't mean we should all follow Taylor Swift's lead and quit.
Embracing the elusive
Following widespread reaction to the powerful contention that art should disturb not please, we publish Leysen's full speech.