Tasty is a good name for this prize set because the whole thing is sponsored by Grolsch, which is owned by SABMiller which has no association with Pernod Ricard, which owns Jamesons which used to dominate short film festival sponsorship until its demographic died of alcohol poisoning.
Jane Schoettle, an international programmer for the Toronto International Film Festival is tweeting the glories of this competition, which offers A FIVE-DAY TRIP FOR TWO TO THE TORONTO INTERNATIONAL FILM FESTIVAL 2014 as the main prize.
Rules are here. Grolsch is also a feature film producer, with its first film, The Fourth Dimension out and about. It is a compendium project from Aleksey Fedorchenko, Harmony Korine, and Jan Kwiecinski.