Coming soon to Netflix? More ads and less password sharing

Netflix faces a difficult challenge: how can it keep consumers interested while also raising its revenue?

The news that Netflix lost some 200,000 subscribers in the first quarter of 2022 may have come as a shock to many. But it shouldn’t be that surprising: in an increasingly over-saturated streaming market in which companies fight to own the rights to our favourite series, and original titles are born and die everyday, Netflix is getting stale.

Immediately following the massive drop in subscribers, Netflix shares fell by more than 35%. It sent a clear message: we are not still watching.

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Silvi Vann-Wall is a journalist, podcaster, and filmmaker. They joined ScreenHub as Film Content Lead in 2022. Twitter: @SilviReports