There are signs of the season all over the releases this week; Playmobil are clearly going for the school holiday crowd, and a piece of Lego’s huge media success, with Playmobil Movie launching on Australian screens this week. The marketing strategy didn’t seem to fit together quite right, however; despite showing on 207 screens in its first weekend, the film brought in just $120,526, for a screen average of $582.
Speaking of films that I saw advertised and reacted with ‘but who would want to see that?’, The Queen’s Corgi also met some pretty grim numbers in its first week in the colonies. The royal flick showed on 193 screens, to an average taking of $764. Womp womp.
