Companies love making a positive case with some catchy research. Village Roadshow is no exception. The national box office last year was $1.2b, the third highest on record.
Village is supporting a research announcement by Gemba, which does a lot of work in the sport and popular entertainment space.
I can’t think of a single movie that creates the rabid behaviour of NRL or AFL fans in key games, and we are lucky they don’t. Imagine an entire multiplex audience screaming Bong Joon-ho, Bong Joon-ho… No, no. NO. The point being that the social circumstances of watching the flicks is more respectable and there is a wider range of demographics.