We love sport. We love movies. But movies more than sport?

Almost a third of Australians have been to the movies in the last four weeks, according to a recent research report.

Companies love making a positive case with some catchy research. Village Roadshow is no exception. The national box office last year was $1.2b, the third highest on record. 

Village is supporting a research announcement by Gemba, which does a lot of work in the sport and popular entertainment space.

I can’t think of a single movie that creates the rabid behaviour of NRL or AFL fans in key games, and we are lucky they don’t. Imagine an entire multiplex audience screaming Bong Joon-ho, Bong Joon-ho… No, no. NO. The point being that the social circumstances of watching the flicks is more respectable and there is a wider range of demographics. 

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David Tiley was the Editor of Screenhub from 2005 until he became Content Lead for Film in 2021 with a special interest in policy. He is a writer in screen media with a long career in educational programs, documentary, and government funding, with a side order in script editing. He values curiosity, humour and objectivity in support of Australian visions and the art of storytelling.