How should we ‘celebrate’ Australia’s public holiday on 26 January? One suggestion is to sit back and tune in to the Indigenous broadcaster and let it set the agenda. All are welcome. That’s the message from Tanya Orman, who has been NITV’s Channel Manager since 2012 when the station first entered the SBS mothership.
Talking on the phone to Screenhub, Orman says, ‘In the last four or five years, I’ve noticed a dramatic change in the sentiment around this time of year. Usually there’d be more merchandise in the shops, barbecue ads and shock-jock debate, but this year it seems like everyday Australians want to take a more considerate and considering approach.’ Noting the many visible successes of Indigenous talent in film, television and the media, Orman says there’s also been a big shift in corporate Australia’s approach, ‘and that’s having a flow-on effect into the mainstream.’