Chinese streaming service iQiyi entering Australian market

Beijing-based streaming platform iQiyi is coming to Australia in May to inject Asian content into the subscription video market.

Adding to an ever-increasing list of content services available locally, Beijing-based streaming platform iQiyi is coming to Australia in May to inject Asian content into the local market.

According to iQiyi’s website, the on-demand video streaming service aims to deliver ‘beloved pan-Asian entertainment to international viewers’. The Chinese company recently opened a Singapore headquarters to serve as its international base of operations, which coincides with iQiyi’s recent expansion into more markets.

Since beginning in 2020, iQiyi’s numbers are impressive: Mumbrella reports the streaming platform as one of the biggest internationally, including ‘over 500 million monthly active users’ watching ‘6 billion hours of content each month’.

iQiyi will offer two different consumption tiers, with a free version supported by advertisements, and a premium ad-free monthly subscription of AU$7.99.

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Chris Button
About the Author
Chris Button is an award-nominated writer for Screenhub based in Adelaide, who specialises in videogames and technology. His words have appeared on Junkee, GameSpot, Byteside and plenty more. He loves all things screen-related, sport, and small fluffy animals.   Chris also uses Twitter more than he probably should.