Activision Blizzard hits record revenue off the back of Call of Duty

Activision Blizzard is the latest videogame publisher to mark record revenue, with Melbourne Call of Duty studio Sledgehammer Games also seeing continued growth.

Californian videogame company Activision Blizzard’s latest financial report shows a strong start to 2021, with record Q1 revenue thanks to strong performances from the Call of Duty series and its mobile publishing division.

Activision Blizzard’s net revenue increased by 27 percent to $2.28 USD billion during the first three months of 2021, with a massive boost coming from Call of Duty Mobile’s launch in China. A free-to-play game, Call of Duty Mobile’s Chinese release reportedly resulted in a higher amount of paid users than other regions, via the in-game currency Call of Duty Points (CP) used for additional items.

Activision Blizzard, consisting of Call of Duty publisher Activision, Overwatch and Diablo developer Blizzard Entertainment, and Candy Crush mobile developer King, saw an overall income increase of 23 percent at $619 USD million for the first quarter.

Not long after announcing the Call of Duty series had surpassed 400 million sales, Activision Blizzard also revealed downloads of Call of Duty Mobile have surpassed 500 million since its October 2019 launch.

Read: Call of Duty franchise breaks 400 million sales milestone

Sledgehammer Games, one of Activision’s Call of Duty development studios which has a Melbourne office, also announced the company is opening a Canadian office in Toronto. Sledgehammer Games has been confirmed as developing the next main Call of Duty game expected to release this spring, with several Australian developers announcing their involvement with the game. The studio is also recruiting, including more than 20 roles advertised for Melbourne across various disciplines.

Interestingly, despite revenue growth across all of Activision Blizzard’s divisions, Activision was the only one to experience user growth, up 47 percent towards 150 million monthly active users. King encountered a five-percent slide down to 258 million–even with the launch of Crash Bandicoot: On the Run, and Blizzard dropped 16 percent to 27 million monthly active users.

Activision Blizzard CEO Bobby Kotick recently took a 50 percent pay cut, correlating with criticism of his salary in the wake of hundreds of staff layoffs throughout 2020 and early 2021, but still stands to earn millions from performance bonuses. Despite the layoffs, Activision Blizzard ‘expects to hire 3,000 people in 2021’ across production and development roles.

‘Our employees continue to demonstrate exceptional performance under challenging circumstances,’ Kotick said of Activision Blizzard’s strong Q1. ‘That relentless drive across our franchises produced strong first quarter results that were well ahead of expectations.’


Chris Button
About the Author
Chris Button is an award-nominated writer for Screenhub based in Adelaide, who specialises in videogames and technology. His words have appeared on Junkee, GameSpot, Byteside and plenty more. He loves all things screen-related, sport, and small fluffy animals.   Chris also uses Twitter more than he probably should.