Experienced television professional Natalie Edgar will cross over from the ABC to SBS as Channel Manager, SBS and SBS VICELAND, in June, bringing over 20 years of industry experience to the role.
During Edgar’s time with the ABC, and prior to the national broadcaster’s implementation of an account system for ABC iview, the broadcast video on-demand (BVOD) service amassed 5.13 million Australian viewers by the start of 2021. This places ABC’s BVOD platform as the most popular in the country, ahead of second-place SBS On Demand, with 4.08 million Australian viewers.