Claire Whitley, Flinders University
Similar tactics are also used to organise mass disliking or downvoting on sites like YouTube. Up until 2021, the most disliked video on YouTube was a dubious honour bestowed upon all manner of content, including overly catchy children’s songs, Justin Bieber’s divisive song Baby, and controversial movie trailers that often featured women or underrepresented groups in major roles, as in Ghostbusters: Answer the Call.
