Google’s Tea Uglow gives us the benefit of the doubt

The director of Google’s Creative Labs talks to Screenhub about doubt, technology, and the joy of a good failure.

So, here’s the tea

Tea Uglow is an expert in her field. It’s just a bit hard to pin down what her field really is. As the Sydney-based creative director of Google’s Creative Lab, she once described her job as ‘drawing things on whiteboards that make no sense to people, and then asking them to do it.’

The Lab’s projects are tantalisingly vague: they are multidisciplinary, creative, and have a reputation for bringing cutting edge technologies to their vast array of artistic collaborations. Uglow’s project record is remarkable and extensive; she has led creative collaborations on a huge variety of projects, spanning hypertext literature to film to installation and sound art, in collaboration with cultural institutions like SBS, the London Symphony Orchestra, the Science Museum, the Adelaide Fringe.  This year, her team worked with Digital Writers Festival to develop machine learning tools to help combat writers’ block. More recently even than that, she was a keynote speaker at Screen Producers Australia’s (SPA) annual conference, Screen Forever. 

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Jini Maxwell is a writer and curator who lives in Naarm. They are an assistant curator at ACMI, where they also host the Women & Non-binary gamers club. They write about videogames and the people who make them. You can find them on Twitter @astroblob