Between hope and threat, children’s television takes advantage of sales

As ACTF head Jenny Buckland emphasises, the sector is adaptable, is attracting new creators and sells well. It has everything going for it – sort of.

Like everyone else, the Australian Childrens Television Foundation reacted to COVID-19 by scattering into remote working.  CEO Jenny Buckland and her team settled down to deal with the immediate logistical problems. Their live action shows were put on hold, and they had to work out what to do without the traditional festival markets. 

On top of that, the commercial free-to-air sector continues to undermine the very idea that it has a role to play in commissioning Children’s television in Australia. Everyone is now working with a huge cloud of uncertainty about who will commission next year, and how much.

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David Tiley was the Editor of Screenhub from 2005 until he became Content Lead for Film in 2021 with a special interest in policy. He is a writer in screen media with a long career in educational programs, documentary, and government funding, with a side order in script editing. He values curiosity, humour and objectivity in support of Australian visions and the art of storytelling.