Branding: watch the TV-radio synergy flow

Austereo's Today Network is proud to announce an expanded partnership with Network Ten for Australian Idol which will see the program's Sunday night live performance shows broadcast live across the To
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Austereo’s Today Network is proud to announce an expanded partnership with Network Ten for Australian Idol which will see the program’s Sunday night live performance shows broadcast live across the Today Network?s 2Day FM, Fox FM, SAFM, B105 and 92.9 radio stations.

Kicking-off on Sunday, 10th September 2006, the initiative brings together two of the country’s leading entertainment brands.

Underpinning the Today Network?s broad listener appeal around the country, the broadcast will further leverage Kyle Sandilands? dual role as co-host on 2Day FM’s number one FM breakfast show, and as a judge for Australian Idol.

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