Nielsen data for August’s news viewing shows 3 News has lost to ONE News in its own target demographic. Average audiences across August in TV3’s preferred 18-49 demographic showed ONE News with 205,190 viewers against 3 News’ 198,650.
The last time ONE News beat 3 News in 18-49 age group was in August 2008 (during the Beijing Olympics).
In the 5+ data, the differences were more pronounced, with TVNZ scoring an average 671,030 pairs of eyeballs for ONE News, while 3 News was watched by 376,020.
