Netflix asks: wanna play a game?

Could in-platform games be the answer to Netflix's falling subscriber base and revenue woes?

For a little while now, Netflix has been expanding its options beyond streaming video on demand (SVOD) with a meagre offering of in-platform games. Could they be the answer to keeping users on the platform?

As reported recently, the platform lost 200,000 subscribers in the first quarter of 2022, driving share prices down by more than a third.

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Silvi Vann-Wall is a journalist, podcaster, and filmmaker. They joined ScreenHub as Film Content Lead in 2022. Twitter: @SilviReports