Campbell Live: makes ratings hay while Aucklanders starve

Campbell Live was handed the godsend of a major story on its first night back in business, even if it did leave 50,000 Auckland households unable to watch because of the power outage. However, turning
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Campbell Live was handed the godsend of a major story on its first night back in business, even if it did leave 50,000 Auckland households unable to watch because of the power outage. However, turning water into wine was not beyond JC, with TV3 yesterday trumpeting Monday’s show as a triumphant return for the programme last night in key Auckland and Metro demographics.

Obviously cooking with gas, Campbell Live won a 24.6% share in the 18-49 Auckland Urban audience, four times greater than Close Up’s audience of 6%. In TV One’s own target 25-54 year-old target audience in AucklandClose Up took a 10% share to Campbell Live’s 22%.

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