Palace Cinemas has a unique place in the Australian exhibition landscape, having built a chain of classy cinemas that straddle the divide between popular and arthouse cinema. The Palace command of the festival films is frustrating to competitors in both exhibition and distribution, but it has a key role in the classier end of the market.
As CEO Benjamin Zeccola told Screenhub, ‘Arthouse is something we aspire to, but a lot of the time we play films that are much too commercial for us to be genuinely considered arthouse. We consider ourselves a quality cinema group interested in sophisticated films.’
