How does Palace Cinemas see itself?

Benjamin Zeccola, CEO of Palace Cinemas, reflects on the evolution of the exhibition side of the tightly knit family enterprise.

Palace Cinemas has a unique place in the Australian exhibition landscape, having built a chain of classy cinemas that straddle the divide between popular and arthouse cinema. The Palace command of the festival films is frustrating to competitors in both exhibition and distribution, but it has a key role in the classier end of the market. 

As CEO Benjamin Zeccola told Screenhub, ‘Arthouse is something we aspire to, but a lot of the time we play films that are much too commercial for us to be genuinely considered arthouse. We consider ourselves a quality cinema group interested in sophisticated films.’

Unlock Padlock Icon

Unlock this content?

Access this content and more

David Tiley was the Editor of Screenhub from 2005 until he became Content Lead for Film in 2021 with a special interest in policy. He is a writer in screen media with a long career in educational programs, documentary, and government funding, with a side order in script editing. He values curiosity, humour and objectivity in support of Australian visions and the art of storytelling.