Animal Logic: On creating a more competitive Australian industry

Celebrating thirty years of Animal Logic, Zarah Nalbandian has some clear ideas about improving the sector.
Zareh Nalbandian of Animal Logic

It is now thirty years since Animal Logic was born from the remains of Video Paint Brush by Zareh Nalbandian and Chris Gregory. In 1991, the decision to create a high-end VFX company to work on television productions and commercials must have felt like a leap into the deep ocean with lead boots and an untested oxygen supply. 

The sector was cheap and cheerful, location-driven, pushed by brash ratbags who hadn’t even seen Los Angeles airport. The Quantel workstations they used probably cost around $500,000 each, and Photoshop had just been launched. Baz Luhrmann was setting up Strictly Ballroom, while Round The Twist and Tonight with Steve Vizard were on the box, while art directors had not yet discovered the male ponytail. 

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David Tiley was the Editor of Screenhub from 2005 until he became Content Lead for Film in 2021 with a special interest in policy. He is a writer in screen media with a long career in educational programs, documentary, and government funding, with a side order in script editing. He values curiosity, humour and objectivity in support of Australian visions and the art of storytelling.