‘An idealised Australian ethos’: why Bluey is an audience favourite, even for adults without kids

A recent survey shows that Bluey was the TV program parents were most keen to watch with their children. Here's why.
Bluey is a national treasure. Image: ABC

Bluey, the Emmy award-winning animated series about a family of anthropomorphized cattle dogs, has become a ratings phenomenon since it was first broadcast on the ABC in 2018. Bluey follows the eponymous six-year-old Blue Heeler, her younger sister, Bingo, and their playful parents, Bandit and Chilli.

As part of our new research project, Australian Children’s Television Cultures, we are surveying audiences about how they interact with Australian children’s programming.

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