‘An idealised Australian ethos’: why Bluey is an audience favourite, even for adults without kids

A recent survey shows that Bluey was the TV program parents were most keen to watch with their children. Here's why.
Bluey is a national treasure. Image: ABC

Bluey, the Emmy award-winning animated series about a family of anthropomorphized cattle dogs, has become a ratings phenomenon since it was first broadcast on the ABC in 2018. Bluey follows the eponymous six-year-old Blue Heeler, her younger sister, Bingo, and their playful parents, Bandit and Chilli.

One respondent described Bluey, which is set in Brisbane, as ‘representative of an idealised Australian ethos — relaxed, curious, and hard-working.’

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