Kodak Digital Cinema announced today it is licensing Thomson’s NexGuard digital cinema watermarking solution for inclusion in its CineServer, a key component in Kodak’s networked system for full digital cinema presentations. Watermarking technology provides a highly-reliable way to trace the date and location where a pirated movie has been copied, without disrupting the movie-going experience.
According to the Motion Picture Association of America (MPAA), global theft of movies amounted to lost revenue of $18.2 billion in 2005 alone.
