Warners would have been very nervous about Elvis. With mixed reviews, it opened last weekend on 546 screens in 307 theatres, which shows a heavy bias towards multiplexes and a slightly hesitant take-up by exhibitors. If this film can bring young audiences to Elvis, it will be a smash hit; if not, it could be just another music film by an eccentric director.
Elvis made $6.74m in its first weekend which gives it top slot, but it is less than half of the opening figure for recent titles Jurassic World: Dominion (12.12m), Top Gun: Maverick ($13.8m), and Dr Strange in the Multiverse of Madness ($14.53m).
