Warners would have been very nervous about Elvis. With mixed reviews, it opened last weekend on 546 screens in 307 theatres, which shows a heavy bias towards multiplexes and a slightly hesitant take-up by exhibitors. If this film can bring young audiences to Elvis, it will be a smash hit; if not, it could be just another music film by an eccentric director.
There will be a limited US release, they have overseas presales and the international market will be kind. All in all, we expect to see this film produce a profit for its investors.
