Avengers box office triumph is not what it is cracked up to be

Avengers scythes across the landscape like a steampunk nightmare, but small films stand tall and pull through.
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I am Marvel. Gaze upon my franchise and despair! Image: IMDB

In Australia Avengers: Endgame took $10,277,557 in its first day. A record, cries the media, and it certainly is a stupendous amount of money, though the 1070 screens only delivers $9,605/screen so nobody suffocated with excitement at the first early morning screening.

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David Tiley was the Editor of Screenhub from 2005 until he became Content Lead for Film in 2021 with a special interest in policy. He is a writer in screen media with a long career in educational programs, documentary, and government funding, with a side order in script editing. He values curiosity, humour and objectivity in support of Australian visions and the art of storytelling.