Babadook, the film from writer/director Jennifer Kent which has just done well at Sundance, comes with a trailer which is pretty well terrific. When I say that, people want to know who did it…
Many Australian producers choose to entrust their trailers to specialist companies in Los Angeles, on the grounds that they know the crucial American market. While some producers have seen their promotional material lifted to another level, others have watched it warp away from the original intention of the film. It is a long way to go to be bullied by experts.
