Budgets: spend it to make it – but just how much?

The key to success is simple - the right budget to match possible returns. Antony I. Ginnane wonders where that gets you.
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Image: Lion. Could just as well be any film producer contemplating the crazy-making maze of budgets, returns, distribution opportunities and available cast. 

Recently there has been a focus in various opinion pieces about the so called budget sweet spot that optimises success for Australian (and other indie, non-studio / English language) titles. 

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Antony I Ginnane
About the Author
Melbourne born Antony I. Ginnane has produced or executive produced 70 feature films, MOW's, miniseries and TV series over 46 years including Patrick, High Tide, The Lighthorsemen, Screamers, Last Dance and most recently (in partnership with Kris Wyld) the TV series Pulse for ABC-TV. His distribution company, IFM World Releasing Inc. has a library of over 150 feature films and TV movies. His Australian production company F G Film Productions (Australia) Pty. Ltd. is developing a slate of productions for Australia for 2018 / 2019 including Chainbreakers and Spontaneous Combustion.  He was President of SPAA from 2008 - 2011, attends the major world markets and is based in Los Angeles and Melbourne. His latest feature Bad Blood was released in Australia and the USA in October 2017.  The Unusual Suspects his first book was published by Currency Press in November 2015.