HBO Max: streamer Max will rebrand … again

It was HBO Max, then Max, and will soon be HBO Max again ...
The White Lotus – Season 3. Image: Binge/ Max. New shows

Streaming service Max, launched recently in Australia, will soon change its name back to HBO Max, which was its original name until just a couple of years ago. Confused? You should be.

The change from HBO Max to Max was made in 2023 as part of a strategy by executives at Warner Bros Discovery (WBD) to grow the reach of the streaming service, home to popular shows such as The White Lotus and The Last of Us.

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Paul Dalgarno is author of the novels A Country of Eternal Light (2023) and Poly (2020); the memoir And You May Find Yourself (2015); and the creative non-fiction book Prudish Nation (2023). He was formerly Deputy Editor of The Conversation and joined ScreenHub as Managing Editor in 2022. X: @pauldalgarno. Insta: @dalgarnowrites

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