It is now thirty years since Animal Logic was born from the remains of Video Paint Brush by Zareh Nalbandian and Chris Gregory. In 1991, the decision to create a high-end VFX company to work on television productions and commercials must have felt like a leap into the deep ocean with lead boots and an untested oxygen supply.
The sector was cheap and cheerful, location-driven, pushed by brash ratbags who hadn’t even seen Los Angeles airport. The Quantel workstations they used probably cost around $500,000 each, and Photoshop had just been launched. Baz Luhrmann was setting up Strictly Ballroom, while Round The Twist and Tonight with Steve Vizard were on the box, while art directors had not yet discovered the male ponytail.