Government broadcaster TVNZ has announced the content formats for its two new digital channels. TVNZ Home will carry three programming strands – children’s, families, arts and drama – with significant New Zealand content; while the second channel will be 24-hour news, information and sport. Both channels will be commercial-free.
TVNZ Home, will broadcast first to children, then to families, then to viewers with a strong interest in Arts and Drama.
From 6 am to 4 pm, Home will provide commercial-free programming for pre-school children “that is safe, fun and educational, with a New Zealand focus.”
From 4 pm to 8.30 pm it will provide entertainment and factual programming, 80% of it New Zealand-made. In a very, very sweet way, the focus will be “safe, family-oriented programming that supports shared time together”.
From 8.30 pm to midnight it will provide Arts/Drama/Comedy and Documentary programming for an adult audience, including New Zealand film and to cover cultural events and performance.
Given the gap in the programming schedule, older viewers are then likely to become overly excited by the return of the Test Pattern.
The as yet unnamed second channel will carry 24/7 news, information and sport. It will not have spot commercials, but will carry some sponsorship.
According to TVNZ, the channel will contain 80% local content, and 20% international, with 50% being original material.
TVNZs other factual programming, including Maori, Pacific and special interest content, will also be presented in prime time slots throughout the schedule.