Selling Australian formats overseas – it can be done

If you love formats you have lots of ideas about them, as AIDC 2020 revealed in a fascinating discussion ranging from 'You Can't Ask That' to 'Love on the Spectrum' and beyond.

You could argue that one of Australia’s great export ideas has slipped under the radar. It’s just a TV format, an entertaining little idea incubated through the ABC. It is called You Can’t Ask That, and it is produced by Scott Mitchell.

It was one of three case studies for an AIDC 2020 session, ‘Australian Formats, Global Reach’, in which Katherine McMillan, the ABC sales manager for formats, explained how the show travelled.

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David Tiley was the Editor of Screenhub from 2005 until he became Content Lead for Film in 2021 with a special interest in policy. He is a writer in screen media with a long career in educational programs, documentary, and government funding, with a side order in script editing. He values curiosity, humour and objectivity in support of Australian visions and the art of storytelling.