Instagram and Screen Australia launch First Nations Creator Program

The program will offer mentorship, training, and funding for up to fifteen Aboriginal and Torres Strait Islander content creators. Find out how to apply.

Applications are now open for Aboriginal and Torres Strait Islander social media creators to participate in the First Nations Creator Program. The result of a partnership between Instagram Australia and Screen Australia’s First Nations department, the program offers mentoring, training and content funding for up to fifteen selected creators. Applications are open now, with selected applicants announced in August. 

The program will include workshops that range from safety and wellbeing, to working creatively with brands. Selected creators will also receive mentored guidance as they develop digital production and social media strategies, and $7,600 in content funding, which will fun the creation of Reels and IGTV content for their Instagram accounts.

‘Whether it’s storytelling, artistry, humour or advocacy—Aboriginal and Torres Strait Islander people are using Instagram to make their voices heard.’ 

Zaac d’Almeida, Strategic Partnership Manager, Instagram Australia

While the program itself will run over a couple of months, its impact will be felt well beyond that: selected creators will also be connected to key industry contacts including Instagram and Screen Australia representatives, management teams, leading First Nations creatives, and other established social media creators. At the end of the program, each participant will also be assigned an Instagram partner manager to help continue their growth on the platform.

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Screen Australia’s Head of First Nations Penny Smallacombe described the program as an opportunity to amplify Indigenous voices: ‘First Nations people are the oldest storytellers in the world and social media has made creating and sharing content easier than ever, with creators able to immediately connect with followers through their social networks.

‘We are excited to partner with Instagram Australia so we can identify and nurture new voices on this platform, support extraordinary First Nations content creators and have their unique stories reach a global audience.’

Strategic Partnership Manager at Instagram Australia Zaac d’Almeida highlighted social media’s ability to amplify new and diverse voices: ‘Whether it’s storytelling, artistry, humour or advocacy—Aboriginal and Torres Strait Islander people are using Instagram to make their voices heard.’ 

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The program is open for applications from Aboriginal and Torres Strait Islander creators who are over the age of 18. To apply, please send in a short one-minute video about yourself, your Instagram account, details on the content you create including your inspiration and goals for your social media presence, and the communities you connect with on social media. 

Applications are open here until 17 June. First Nations Creators are strongly encouraged to apply.
For further details and full eligibility requirements, please see the program guidelines. 

Jini Maxwell is a writer and curator who lives in Naarm. They are an assistant curator at ACMI, where they also host the Women & Non-binary gamers club. They write about videogames and the people who make them. You can find them on Twitter @astroblob