A horror film is the focus of an unusual and unprecedented marketing directive. Local film promoter Ant Timpson will be giving away the marketing budget of [REC] 2, the sequel to last years acclaimed horror hit [REC]. The film [REC] 2, fresh from its world premiere at the Toronto Film Festival will be released in select New Zealand cinemas on Friday 13th of November.
A few weeks ago Jill Macnab, the Marketing Manager from Vendetta Films approached Timpson about the possibility of [REC] 2 achieving a limited theatrical release with little to no marketing spend for the film.
