The Ford Foundation splashes the cash, filling up the tank to the tune of US$50 million in new documentary film funding which will spent over five years. The new scheme will travel under the name JustFilms, is open to documentary filmmakers worldwide, and will have a preference for films addressing “urgent social issues”.
Luis Ubinas, president of the Ford Foundation, said in a statement, “With the growth of the web and social networks, the potential global audience for filmed content with a social conscience has exploded.”
