The first edition of the renamed Busan International Film Festival (BIFF), accompanying Asian Film Market (AFM), conference (BIFFCOM) and raft of sideshow events is under way in Korea – all now housed in a bright new venue.
According to attendees, the new home is a very pleasant place to be, although the results of the shift of market events from a hotel to an open plan convention centre floor aren’t yet clear. Some distributors have praised the more open environment, feeling it encourages drop-in traffic; some feel the event doesn’t seem as busy in its larger home.
