Here is an unexpected success story within the weird limits of COVID-19. 100% Wolf, produced by Australian company Flying Bark, owned by Belgian company Studio 100, in association with WA outfit Siamese, hit the kids’ film market in peak pandemic in May, which ruined its school holiday chances. It took $21,000. That is not nearly as appalling as it looks because it came out on VOD at the same time and the film is a precursor to a TV series.
Nonetheless it was made for a cinema release and that is what it deserves, and what it got in the UK. Out for three weeks in 268 cinemas, it has made $508,305 and they are only half way through the school holidays. It opened in June in Vietnam in 718 cinemas, was out for nine weeks and made $500,000. In this specialist area, in this pandemical time, that counts as a success. To see how far down we have come at the moment, compare this with the results for Maya the Bee, from virtually the same team, which made $40m around the world in 2014 off a budget of AU?$17m, while successor Maya the Bee: The Honey Games made $15m.