The Trolls World Tour collided with the nation’s school kids last weekend, gaining twenty screens to 283, taking an extra 46% so it ran a screen average of $3761, took $730,000 and pushed the cumulative total to almost $5m. That is unusual in week three if a film’s run, but the sticky fingerprints and puddles of sugary stuff show the resigned exhibitors why.
The total box office for the weekend is stumbling around at around $5m, as compared to $20m for the same period last year. By now the industry is desperate for the Victorians to come back on stream, since it is the heart of the indy sector, which is the only piece getting any moments of glory at all.