The Australian Academy of Cinema and Television Arts has announced the finalists for Year Two of an award named in honour of Reg Grundy, pioneer of game shows and repackager of foreign formats. Also Neighbours, The Young Doctors and Prisoner.
Awards have become a prime publicity tool because the givers make money out of running the ceremony and the winners get attention so they can sell something. Even a medal at the Olympics is reported as a dud if the athlete doesn’t get a sponsorship deal. With no pretensions to art and meaning, this award is a pragmatic commercial tool, crafted to gain attention.
