Zoom has announced that they are freezing all new feature development, in order to redirect their engineering resources to improving privacy and safety. This decision follows a series of controversies that date back as far as the company’s inception, and have only grown in number since the app’s recent boom in popularity.
Despite Zoom’s massive boost in sales (with new member numbers in this last month alone rivalling all its new members of the previous year) it’s not without its scandals. It has been banned outright at Google, Apple, NASA, and the UK Ministry of Defence. In Australia, MPs and Senators are banned from conducting work via the videoconferencing tool; even the New York Attorney General wrote to the company to ask for an outline of privacy and security measures they would take in future.
So why is Zoom such a privacy nightmare? The biggest reason is that the company cut back on security measures to provide greater ease of use. Unfortunately, the things that make it more useful during a lockdown than other videoconferencing tools also makes it less secure. Other popular apps are rendered less accessible due to required installations (setting up a Skype account is a notoriously arduous process), limitations on the number of videocall participants (Google Hangouts allows just 10 people to videocall at once, or 25 with a Business or Education account) or even, in the case of the Apple-exclusive Facetime, limitations on what operating systems can access it.
By contrast, Zoom is a relative free-for-all. Any user can host a meeting of up to 100 participants, or up to 500 with the Large Meeting add-on. You are prompted to create a log-in when you accept your first meeting invitation, and (while there is a small file download), it’s smooth sailing from there. You can leave and rejoin meetings on other devices with no issues, and you can share a link to access your meeting to whomever you choose. Sounds great, right? But this ease of access comes with a major price.
The most obvious way these security issues manifest is in ‘zoombombing’, a disruptive practice where intruders hijack meetings and post pornography in shared files, hate speech in the chat, or use the shared whiteboard function to draw lewd images and offensive terms. While in rare occasions this might be achieved by hacking, but it can be done simply by searching ‘zoom.us’ on social media, or institution’s websites, to see who has posted a public link.
Another issue that has caused consternation is the fact that while users can open private chat channels during a meeting, these so-called ‘private’ communications will be recorded in the meeting’s minutes – which are accessible to all meeting attendees. In a recent blog post, Zoom founder Eric Yuan outlined some guides on securing virtual classrooms, along with other security-focussed support and webinars, in an effort to provide education and support to users.
This skepticism doesn’t seem to be affecting usage, as businesses, live events, and friendship groups alike flock to the easy-to-use platform while remote connection remains a cornerstone of our work and social lives. But as its competitors race to corner the booming videoconferencing market, the company will have to overcome a serious trust problem to retain its. Regardless of what the future holds, Zoom’s success, despite its controversies, is a huge reminder to the whole sector that what the public want, more than anything, is simplicity