Picture a bunch of execs talking about making children laugh. Picture our correspondent László Kriston keeping a straight face as he wonders why that needs to be emphasised. Perhaps because execs lose touch with the funny side of life in a whirl of assistants, proposals and the fear of ratings failure.
Yes, there is such a thing as edutainment, produced with an intention to foster basic skills in kids and give them ethical messages as to how to behave in adult society, but nobody seemed to give much damn about that on the first day of this year’s MIPJunior, the pre-MIPCOM event that took place over the weekend in Cannes. Humor sells, more than ever. Gross humor, too. Just bring it on.
