Earlier this year, DreamWorks acquired the You Tube t(w)een channel AwesomenessTV for $33 million, marking the first buy of a major Hollywood studio into the YouTube pack. This also bought Jeffrey Katzenberg a Personality of the Year honor at MIPCOM. He became a new evangelist of the 6-minute webisode format.
Interesting trends as well as outright weird phenomenas of media consumption were highlighted at this year’s MIPCOM. Since MIP-TV was held in April, a lot had happened:
