The branding at Filmart has proved problematic since many of the locations offices that are regular attendees at Filmart house themselves, quite sensibly, within their respective national pavilions. Locations World became, therefore, home to the widows and orphans of the location offices world: those without, if you like, a natural location.
Ausfilm and Film NZ were both absent. Neither organisation has taken advantage of the umbrella stand run by AFCNet, of which both are members.
