Crowdfunding Success: the trick is deep in your brain

The science of human motivation is being applied to deliver artists and filmmakers crowdfunding success.
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Why would you want to fund this film, with your own money? Still from the crowdfunded God Help The Girl.

‘It doesn’t really matter whether you are raising money for a film, or for a science project, these findings hold true across the board.’

Jess Milne, a producer and motion graphics artist, was explaining her research into effective crowdfunding pitch videos as part of the AFTRS program at the Centre for Screen Business. Her presentation at the AIDC/NET-WORK-PLAY conference was called From the Heart to the Hip Pocket: Pitching your way through a successful crowd funding campaign.

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David Tiley was the Editor of Screenhub from 2005 until he became Content Lead for Film in 2021 with a special interest in policy. He is a writer in screen media with a long career in educational programs, documentary, and government funding, with a side order in script editing. He values curiosity, humour and objectivity in support of Australian visions and the art of storytelling.