An Itch for democratic distribution

Itch.io is a digital marketplace that is designed with ease of access and community in mind. Let's look at why it works, and who finds it useful.

In June 2020, at the height of the Black Lives Matter global protests, indie digital marketplace Itch.io announced the ‘Bundle for Racial Justice and Equality.’ For a minimum donation of $5USD, the Bundle offered 1,741 items from the 1,391 creators, with offerings ranging from game development assets, zines, and ebooks, to popular indie games like Nuclear Throne, Overland, and Night in the Woods. The offer quickly went viral, and in the month the Bundle was offered, it raised $8.15 million dollars for the NAACP Legal Defence and Educational Fund and Community Bail Fund.

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Jini Maxwell is a writer and curator who lives in Naarm. They are an assistant curator at ACMI, where they also host the Women & Non-binary gamers club. They write about videogames and the people who make them. You can find them on Twitter @astroblob

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