Broadcast Asia 2012

BroadcastAsia2012 will focus on Over the Top Technology (OTT).
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SINGAPORE, 5 JUNE 2012 – With over 700 leading companies from the film, TV, digital media and entertainment industry across 41 countries/regions exhibiting at BroadcastAsia2012, the show is poised to be the one of the region’s biggest forums where industry professionals congregate and confer.

A media preview, held today revealed BroadcastAsia2012’s key highlights and gave a sneak peek into the revolutionary new products and technologies, as well as the experiential visit the show is creating for industry visitors this year. To be held from 19 – 22 June 2012, BroadcastAsia2012 will act as a platform for professionals across the region to meet and discuss the latest broadcast technology trends and products that will be launched at the event.

“BroadcastAsia2012 is expanding to meet the needs of the thriving media and broadcasting industries in Asia,” says Mr. Calvin Koh, Senior Project Manager of BroadcastAsia. “This year’s event will comprise more overseas and Singapore exhibitors as well as debut exhibitors, which make up about 10 per cent of the event. In addition, we are adding unique showcases that will bring visitors the chance to experience revolutionary industry developments, such as cloud broadcasting and Over-the-Top technologies.”

New Over-the-Top Feature Area
To stay relevant with the evolving industry needs, BroadcastAsia2012 will showcase a special Over-the-Top Technology (OTT) feature area to give visitors an exclusive look at the ground-breaking technology. Exhibitors Axon, EVS, Magna, Sony, Switchmedia and XOR Media (formerly known as Seachange) will present a special showcase on how broadcasters are able to deliver content and reach out to a new generation of audiences through PCs and mobile devices like tablets, smartphones and netbooks.

Sony Pictures Television Networks Asia and StarHub, the Official Broadcaster of UEFA Euro 2012™, will provide exciting content for the showcase. Visitors at the BroadcastAsia2012 OTT feature area will be able to access Sony Picture’s content on their mobile devices, providing them with a hands-on, engaging and interactive experience with the technology.

“The broadcasting industry is developing at an exciting pace with the prevalence of mobile devices. Many audiences these days have switched to mobile devices to access content, and it is important for broadcasters to be able to keep up with this change. With Over-the-Top technology (OTT), we are able to deliver content easily to portable devices and reach out to a new generation of audiences,” says Mr. Protik Banerjee, Director – Sales and Operations, Singapore, India Bangladesh and Sri Lanka, of EVS, who gave an overview of the OTT feature area at the media briefing today. Mr Protik Banerjee represents the OTT feature area consortium, which includes EVS, Axon, Magna Systems, Sony, Switchmedia, XOR (formerly known as Seachange)

Larger Cinematography/Film/Production Zone
The highly popular cinematography/film/production zone returns 14 per cent bigger this year. The dedicated zone will offer visitors an exclusive look at the latest technologies, trends and products in a wide spectrum of functions from 3D/high definition, animation and visual effects, camera and lenses to production and post production software. Visitors can also look forward to the latest offerings from exhibitors such as EMC, Kinoflo, Miller, ScubaCam, and Tiffen, who will be exhibiting for the first time at BroadcastAsia2012 this year.

Southeast Asian Debut of Blackmagic Design’s Cinema Camera
At the media preview, Blackmagic Design revealed the key highlights that they will bring to BroadcastAsia2012, gave a sneak peek into the company’s revolutionary new products and technologies, as well as the highlighted the top experiences being created for industry visitors this year. Blackmagic Design also unveiled the new Blackmagic Cinema Camera for the first time in Southeast Asia. Blackmagic Design Cinema Camera is a revolutionary digital cinema camera that includes powerful features such as super wide 13 stops of dynamic range, high resolution 2.5K sensor, built in high bandwidth SSD recorder, open file format support, color correction with full version of DaVinci Resolve and a built in LCD with metadata entry, all in an attractive, compact design at the suggested retail price of SGD 3,795.

“Blackmagic Design is excited to be taking part in BroadcastAsia2012 and to have the opportunity to meet with a huge number of professionals at the show,” says Richard Lim, Director of Blackmagic Design Asia. “We are also excited to present for the first time in Southeast Asia the Blackmagic Design Cinema Camera. We have developed this video camera that performs creatively, similar to film quality. It comes in a design that’s optimised for professional video shoots, and is a compact, elegant product that’s easily affordable.”

Industry Experts Deliberate the Latest Topics at Related Conferences
BroadcastAsia2012 will also host two conferences to provide a platform for business networking and driving conversations on critical industry developments.

The BroadcastAsia2012 International Conference, taking place alongside the exhibition, will deliberate content such as the key strategies for multi-screen broadcasting, dynamic interplay of broadcasting and broadband and the migration towards digital broadcasting. Some of the key speakers at the BroadcastAsia2012 International Conference include Danny Wilson, President and CEO of Pixelmetrix Corporation, Jonathan Benartzi, CEO of LiveAsia TV, and Kenneth Tan, Assistant Chief Executive (Industry), Media Development Authority. The conference will also include two C-level keynote panel discussions which will focus on the impact of technology giants on traditional broadcasting and the significant role of social media in the broadcasting industry.

The Creative Content Production Conference, held on 20 and 21 June, is a specialised conference that discusses the latest creative technologies and innovations in producing content for TV and films. Two half-day post conference workshops, held on Friday, 22 June, will allow for hands-on learning and experimentation in areas such as editing and visual effects. Speakers at the Creative Content Production Conference include Mike Lake, CEO of Pinewood Iskandar Malaysia Studios, Mohen Leo, VFX Supervisor, Lucasfilm Animation, Fotini Paraskakis, Director of Content, Fremantle Productions, Jeffrey Chan, CEO, HK Film Workshop and more.

BroadcastAsia2012 is held alongside CommunicAsia2012 and EnterpriseIT2012. Visitors can experience a convergence of technology at work at CommunicAsia2012, EnterpriseIT2012 and BroadcastAsia2012, with close to 2,000 exhibitors showcasing end-to-end solutions for the entire value chain.

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