Creatives – try the Know, Like, Trust framework for success

When building work contacts, why not try an approach that champions both strategy and humanity?
Don't be the world's best-kept secret. Image: Shutterstock.

Sales and marketing. Two cringe-inducing words for most creatives. 

When paired with effective branding, we can set ourselves up for exponential growth. And maybe, eventually, never have to worry about sales and marketing again. 

The Trust stage captures the moment when our client moves from being interested to actually investing in the product or service we offer. At this point, they need to see evidence that:

Unlock Padlock Icon

Unlock this content?

Access this content and more

Tahlia Norrish (@tahlianorrish) is an Aussie-Brit actor, writer, and current MPhil Candidate at the University of Queensland's School of Sport Sciences. After graduating from The Liverpool Institute for Performing Arts (Distinction, Acting & Musical Theatre) and Rose Bruford College (First Class Hons, Acting), Tahlia founded The Actor's Dojo — a pioneering coaching program centred on actor peak performance and holistic well-being.