Clickbait, the eight-part character-based thriller told from revolving points of view, is described as a ‘compelling, high stakes thriller that explores the ways in which our most dangerous and uncontrolled impulses are fueled in the age of social media, revealing the ever-widening fractures we find between our virtual and real-life personas.’
American actor Adrian Grenier (Entourage) stars as Nick, a loving father, husband, and brother, who one day suddenly and mysteriously disappears. A video appears on the internet showing him badly beaten up, holding a card that says ‘I abuse women. At 5 million views, I die.’ Is this a threat or confession? Or both? As his sister (Zoe Kazan) and wife (Betty Gabriel) rush to find and save him, they uncover a side of Nick they didn’t know existed.