Seven: buys a heap of football with Foxtel and Telstra

The latest six year deal for the Australian Rules rights is the highest in our history, and lays out the bets for change in the next six years.
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Image: AFL has come a long way since its origins.  See note below. 

$2.508b over six years is a lotta lettuce for one football code played basically in a corner of the world. Since it rewards big tall blokes who can gallop around a large paddock, there are some impediments to its uptake in other urban geographies. Kind of like human polo, though horses don’t have a Players Association.

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David Tiley was the Editor of Screenhub from 2005 until he became Content Lead for Film in 2021 with a special interest in policy. He is a writer in screen media with a long career in educational programs, documentary, and government funding, with a side order in script editing. He values curiosity, humour and objectivity in support of Australian visions and the art of storytelling.