Positively Wellington has launched a new campaign to attract Australians, since most Kiwis already know what the place is like to visit. The TVC campaign starts in Sydney on Sunday, with online advertising starting the following week and six weeks of cinema advertising launching in April, leading perfectly into the best time of year to visit the city.
The campaign, travelling under the open-to-interpretation banner There’s No Place Like Wellington is designed “to educate Australians about what the region has to offer and inspire them to visit.”
