Four marketing campaigns for TVNZ find themselves up for gongs at the RSVP and Nexus awards, the nominees for which were announced earlier this week. Unlike last year’s Grand Prix winner, Air New Zealand’s Nothing to Hide campaign, all finalists are likely to remain clothed this time around, although undressing – to a greater or lesser degree – was required for one of the campaigns.
The RSVP Awards focus on campaigns that “stimulate a conversation, ask for a response, or prompt some deeper brand involvement that leads to a sale, lead or other measurable change in behaviour.”
