The Holy Grail: Making Money from the Education Sector

Lots of questions and a couple of answers at this AIDC session. The takeaway: employ an education consultant right from the start.

The title of this session was enticing, encompassing a simple dream: to capture a built-in audience of teachers and students engaging with your documentary as part of the curriculum. Your work lives on in bright young minds, and has real impact in the world, while you’re able to sit back, collect screen rights fees, make a living and produce more work.

The reality is tricky, of course, and success is very much a mix of trial, error, public broadcaster support and zeitgeisty good luck. But there are things you can do to give your project its best chance in the classroom, mainly by thinking about this as early as possible in the conception, fundraising and writing. And also by employing an expert education consultant right from the start to produce materials that will tap in to specific year level and subject requirements.

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Rochelle Siemienowicz is the ArtsHub Group's Education and Career Editor. She was previously a journalist for Screenhub and is a writer, film critic and cultural commentator with a PhD in Australian cinema. She was the co-host of Australia's longest-running film podcast 'Hell is for Hyphenates' and has written a memoir, Fallen, published by Affirm Press. Her second book, Double Happiness, a novel, will be published by Midnight Sun in 2024. Instagram: @Rochelle_Rochelle Twitter: @Milan2Pinsk