According to ABC Managing Director David Anderson the biggest threat to the ABC is not digital streaming, but how their audience perceives them. He said, ‘We face the challenge of not just keeping up with technology advancement but with the Australian audience’s expectations of accessing that content. Because the alternative is that they go straight to international media and I fear for an Australia where we’re educating our kids through YouTube.’
Anderson fronted a panel as part of the Digital Directions conference held at the National Film and Sound Archive (NFSA) alongside leaders of the National Library of Australia, National Archives, Australian National University and the NFSA. It would seem like strange bedfellows for the national broadcaster but Anderson linked all of these institutions through trust – he cited a recent survey that put public trust in the ABC at 80 per cent.