The early switchover to digital will now give all 785,000 pay TV customers the choice of more than 110 channels, movies and sport in HDTV plus On Demand movies and events through MY SKY HDi and interactive services including electronic programming guide, the Weather Channel, pay-per-view and games.
Over the last six months, through a series of campaigns across the country, SKY has been successful in encouraging the more than 25,000 remaining analogue subscribers to transition to SKY’s digital satellite service.